Purpose: The Starting Point of Great Companies          

Опубликовано 7 сентября 2016, 16:40

What is at the core of every great company? How do leaders and companies create sustained competitive advantage? In Purpose, Nikos Mourkogiannis shows that companies have forgotten one of the most important aspects of strategy: a sense of purpose. Strategy is managementΓÇÖs plan for a company, but Mourkoggianis argues that long before planning, companies must have purposeΓÇöa set of values that defines a company and inspires its employees. Rather than organization and structure, such core ideas are what determine a companyΓÇÖs success. Mourkogiannis outlines purpose in four key ways: -Discovery of the New: IBM, Intel, Sony -Excellence: Berkshire Hathaway, Apple, BMW -Heroism: Microsoft, Ford, Exxon Mobil -Altruism: The Body Shop, Marriott Once Purpose is in place, planning, motivation and success can begin.