How Copilot Is Transforming One Global Creative Agency

Опубликовано 21 февраля 2024, 17:00

Dentsu Creative, one of the world’s largest global creative agencies, is a part of the Microsoft Copilot Early Access Program. Global Head of Technology James Thomas shares how integrating Copilot is transforming workflows and enhancing creativity for his teams.

Air date: November 14, 2023.

Chapters:
00:00 Introduction
01:22 Dentsu's Experience with Copilot
02:22 Impact of AI on the Creative Process
04:14 Preparation for Copilot Integration
05:02 Future Possibilities with AI
06:37 Interaction with AI in the Creative Process
07:35 AI's Impact on Work and Personal Life
09:17 Advice for Business Leaders
10:16 Creating New Business Models and Services
12:24 Addressing AI Skeptics
14:06 Personal Use of AI
15:19 Future of Work with AI
16:33 Conclusion

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