Microsoft Research330 тыс
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Опубликовано 7 сентября 2016, 18:07
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If youΓÇÖve ever tried to meet a goal and come up short, the problem may be that you didnΓÇÖt have the proper incentives. LetΓÇÖs use the lessons learned from behavioral economics to understand the concept of ΓÇ£commitment contractsΓÇ¥: an easy but high powered strategy for setting and achieving goals. This strategy can give you the impetus to meet your own goals, and can also be used to motivate employees, stick to a budget, finish a project. A fascinating tour through the ways that work--and those that donΓÇÖt--when we attempt to change human behavior.
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